01Blog · Business
Business
Unit economics, pricing, site selection and how charging networks make money.
The unit economics of a public charger in India
What a DC fast charger actually earns, what it actually costs, and the three variables that decide whether a site pays back in three years or never.
4 min read
22 Jul 2026Pricing an EV charging network: beyond ₹/kWh
Per-unit pricing is where every operator starts and where most of them stop. Idle fees, time-of-day windows and audience pricing are worth more than the headline rate.
3 min read
30 Jun 2026Site selection: the scorecard that beats intuition
Utilisation is decided before the charger is bought. Eleven weighted criteria for evaluating a charging site, and the three that override everything else.
3 min read
3 Jun 2026Revenue sharing with site partners without losing the plot
Site partnerships fail on ambiguity, not on percentages. What the contract must specify, what to measure, and why the statement matters more than the split.
3 min read
13 May 2026The idle fee nobody should ever pay
An idle fee is a parking instrument, not a revenue line. Getting the grace period, the rate and the disclosure right is the difference between freed bays and angry drivers.
2 min read
7 Apr 2026When to add the second charger
Adding capacity too early kills the economics of the first unit. Too late and you train drivers to go elsewhere. Three signals that resolve it.
2 min read
24 Feb 2026What a lender actually asks a charging operator
Charging assets are financeable, but not on the pitch deck. The four questions that decide the term sheet, and the records you need to answer them.
2 min read
13 Jan 2026Fleet contracts versus public charging: two businesses, one network
Fleet revenue is predictable and lower margin. Public revenue is the opposite. Most operators need both, and the mistake is running them the same way.
2 min read
18 Nov 2025A failed session costs more than the session
Put a number on the sessions that do not complete, and it changes what you are willing to spend on reliability.
2 min read
23 Sep 2025Promotions on a charging network, without training drivers to wait
Free charging launches get you traffic that leaves the day it ends. Four promotional structures that build a habit instead of a discount expectation.
2 min read
15 Jul 2025What a mall actually wants from a charging partner
Site owners are not evaluating your charger. They are evaluating risk, footfall and whether you will still be answering the phone in three years.
2 min read
6 May 2025Franchise and territory models in charging, and when they break
Expanding through local partners gets you sites faster than capital does. It also fragments the driver experience unless the boundaries are drawn carefully.
2 min read
One email a month, for people who run chargers
Operations notes, unit economics and policy changes that affect your tariff.