01Case study · Scaling CPO
Repricing 60 connectors on evidence rather than instinct
The headline rate was competitive and the sites were busy. Realisation per kWh was still well below what the tariff implied.
60
Connectors repriced
3
Time-of-day windows
0
Change to the headline rate
The deployment
Profile
- Mix
- Urban DC hubs with AC at workplace sites
- Pricing before
- A single flat rate per kWh, network-wide
- Problem
- Realisation materially below the headline tariff
The problem
What was in the way
- 01One flat rate applied everywhere, so peak charging was being subsidised out of off-peak margin.
- 02A launch promotion from eighteen months earlier was still running network-wide.
- 03DC bays sat occupied after charging completed, with no cost to the driver.
- 04Nobody could say which sites or hours were actually profitable.
The approach
What was actually done
Each step names the mechanism rather than the outcome, so you can judge whether it would transfer to your situation.
Find the leak before changing the price
Hour-of-day utilisation and realisation per kWh after discounts were pulled per site. The gap between headline and realised rate turned out to be promotions, not pricing.
End the promotion properly
The launch offer was scoped to the sites that still needed demand and given an end date, instead of continuing as an undated network-wide discount.
Pass through the time-of-day structure
Three windows mirroring the DisCom tariff replaced the flat rate — protecting margin at peak and giving fleets a reason to move into the cheap hours.
Idle fees on the DC estate
A grace period then a per-minute idle charge, disclosed before the session, on the DC bays where throughput is the constraint.
The outcome
What changed
- Realisation per kWh improved with the headline rate untouched.
- Discounting concentrated where it buys demand rather than applied everywhere.
- Measurable movement of fleet charging into off-peak hours.
- DC bays turning over during the busiest windows.
Platform
What was used
Tariffs & pricing plans
Per-kWh, per-minute, flat-fee and time-of-day pricing, with idle fees, driver-group rates and tariff groups across sites.
Analytics & reporting
Dashboards and exports for energy delivered, session mix, utilisation, downtime and revenue across every level of the network.
Promotions & loyalty
Promo codes, percentage and flat discounts, free-charging campaigns and driver-group offers with usage caps.
Payments & billing
UPI, cards, net banking and wallets through RBI-authorised aggregators, with pre-authorisation, automatic refunds and a full ledger.
Would the same approach work for you?
Tell us your constraints and we will say honestly which parts of this transfer and which do not.